Search engines (like Yahoo and Google) rank your web site on how relevant it is to a certain search term(s). For example: A florist in Spokane will be targeting the search term "Spokane Florist". In order for her to receive high rankings on search engines, (high rankings on search engines simply means your web site will show up on closer to the first page) her web site must be about a florist shop. The content (wording) of the web site must be about flowers, floral arrangements and everything floral. The search engines try their hardest to give people what they are looking for (when you Google Spokane Florist - Google tries hard to give you only florists in Spokane, not a spam web site that has nothing to do with floral arrangements). Our company analyzes your web site against other top ranking web sites and makes changes to an existing or new web site's wording in order to make it more relevant. There are several other key factors in web site optimization that need to be done, and we take care of them all!
More and more people are searching the internet for information: Directions, Maps, Pricing, Background information, Store Hours, Delivery Information, Pictures, Price Comparison, Bargain Shopping, etc.
Companies that show up on the first page of Google under a relevant search term (ex. Custom Home Builder XYZ Construction would show up under "Spokane Custom Home Builder" as a relevant search term) are perceived by customers as being a reliable or higher end company than those who do not have web sites or show up further down the search pages. It's like looking in the phone book - the largest ad usually draws the most attention and therefore, business.